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Twenty Nine

Brief

BBG Ventures (formerly Built By Girls) came to us for a new visual identity system and website to mark their strategic repositioning and the launch of their newest fund.

Solution

Out of BBGV’s brand promise, _"meaningful investment in a new wave of founders, propelling them forward to create lasting value and transformational change,"_ came our brand idea: Propelling forward.

The identity expresses itself through a dynamic typographic system that pushes founders’ ideas to the foreground, highlights their organizations’ transformational work, and acts as a backer that won’t sit still.

Text on brown background reading: ‘Insert pusher: a word, a person, the brandmark, or a line to reinforce the brand idea.’
Historic black and white photo of Suffragettes protesting with signs
Woman carrying a tote bag with BBGV logo and the claim "Make money, make change."
Blank periwinkle blue background panel used as a brand color swatch.
Top view on a BBGV full page magazine ad
BBGV grid system shown as vertical column guides on a pale gray background.
Three posters in street
Overview of brand guidelines slides
Hand holding a BBGV ‘Ventures’ book showing a portrait grid of founders on the cover.
Hand holding business card in front of purple background
Motivational statement
Grid of founder portraits

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