Hyperfocused
on impact
Building the Modern Business Stack
We combine deep knowledge and specific domain expertise in the three areas critical for the success of modern business.
·$500M Exits
Can Happen To
You, Too
Razor sharp methodology with zero bloat
We meet organizations where they’re at with clear honest expectations and reliable outcomes.
Studio Research
Press · Recognition
- Studio Portrait: XXIXGrilli Type
- XXIX flips classic insurance "disaster" scenes on their head for an illustrated brokerage identityIt's Nice That
- Modern Life's visual identity puts a different spin on insuranceCreative Review
- XXIX's elegant identity for Parafin addresses its dual audience of partners and small businessesThe Brand Identity
- Check out fresh creative opportunities from Magpie Studio, XXIX and moreIt's Nice That
- New Logo and Identity for Modern Life by XXIXBrand New
- Sanctuary Computer — Built In NYC company profileBuilt In NYC
- XXIX — WebpicksCommunication Arts
- Hugh Francis is a Founder and CoderAPOSSIBLE
- Designing a design studionotes.annagoss.co
- Behind Index, a Growing Network of Community SpacesAre.na
- "It's all about people!" Jacob Heftmann on XXIX's democratic and dazzlingly talented studioThe Brand Identity
- Interview with James Musgrave, Graphic Designer at XXIXLovers Magazine
- Creative Co-ops ~ How It Actually WorksAIGA NY
- A Richmond-Based Node from garden3d's IndexWebWire
- XXIX — FreshCommunication Arts
- Sanctuary Computer Works with The Light Phone Team to Bring the Light Phone 2 to MarketUS Small Business Chamber of Commerce
- WWMT: XXIX on Index & Centering People in Creative PracticeReed Words
- How Sanctuary Computer Uses Transparency to Make a Better WorkplaceEye on Design (AIGA)
Clients
What really stood out was their ability to translate our very ‘non-technical’ ideas into solutions that balanced both function and beauty. They didn’t just execute, they interpreted, refined, and elevated.
Alison Roman
I’m such a big design fan and feel like you guys are the designers I’ve been searching for since I started the brand… you guys continue to blow me away with your innovation and clever approach. The brand has grown 5x this year, we’re riding a wave of momentum right now.
Nima Jalali
…we’re really enjoying working with the team. Everything has been extremely well organized, thorough and smart. We’re feeling confident that this project will be a massive improvement to our current brand site and general ways of sharing brand insights + education with internal/external partners. So first, a huge thank you for bringing us this peace of mind!
Simon Blockley
The Modern Life team continues to love the work they did with you all and are marching forward booking some very real revenue.
Willem Van Lancker
I first wanted to say how incredible it has been working with you on the design of our new website system. At every single step in the process it has been an exceptional process, and we could not be happier with the end result.
Nicholas Samendinger
Design work was beautiful and authentic. Deep listening from all members of the team. We were clearly heard and felt like true partners.
FishbirdMark HinchliffeThanks again for the incredibly beautiful and inspiring work! We appreciate how quickly you became versed in the Stripe brand, offering thoughtful provocations and pushes for how we could improve.
Jessica Svendsen
You understood what we were trying to achieve from day one. The process felt seamless, open, and collaborative… You excelled with your flexibility, creativity, openness, speed, and clarity.
TheaRachelle BarrackTruly, incredible partners. I bring you guys up in every conversation last few days… Really couldn’t ask for anything else.
Shawn Farsai
You have been the most organized, thoughtful and responsive design team I’ve ever worked with and have made this process smooth and even enjoyable.
Kristina Toth
I also wanted to thank you guys again for all of the great work. The brand has been a pleasure to work with in the product and various other applications — we continue to hear effusively positive feedback on the visual language from our early users!
Margaret ShearFor an 80k PR, 300+ files changed, over 400 commits in the time we had, wow. It’s insane how smooth our launch has been, and what a titanic effort you all have put into this work.
Mikaela GurneyYou were able to operate on a condensed timeline and exceed our expectations. We would work with them again and refer others to work with them.
Kate Cummings
The strategy was very clear from the work it’s self and didn’t need an explanation.
Emily Yurko
We’ve been having a lot of conversations internally lately about how much we appreciate your all’s creativity, diligence, responsiveness and patience, so I wanted to say thank you as we near the end of the year here.
Laura Olin
We’ve absolutely loved working with you all as well and are extremely touched you all were so inspired by our drinks a couple weeks ago. Truly a star group of collaborators you all are.
Rach Newman
Our Story
XXIX is a strategy and design studio for moments of change. Since 2013, we have helped organizations clarify who they are, adapt to new realities, and bring ambitious ideas into the world. Our work spans brand strategy and identity, messaging, websites, digital products, commerce, campaigns, and experiences. We don’t see these as separate disciplines. A brand shapes how a product behaves. A website can change how an organization understands and presents itself. Technology creates new possibilities for storytelling, participation, and service. We bring these elements together as parts of the same system, gathering the right combination of strategists, designers, writers, technologists, and producers around each challenge. Our practice is built on the belief that design should do more than make change visible. It should help define what that change means, align the people responsible for it, and create the structures that allow it to endure. We work closely with our clients from the earliest questions through execution, bringing clarity and momentum to complex decisions without reducing their complexity. In 2019, we formalized our longstanding collaboration with Sanctuary Computer around a shared conviction that design and technology are strongest when they are developed together. Today, XXIX is part of garden3d, a worker-owned creative collective that also includes Sanctuary Computer, Index, and USB Club. Together, we extend our practice across technology, culture, physical space, community, and research. We believe the way a studio operates is inseparable from the quality of its work. Our responsibility extends to our clients, our collaborators, our team, our communities, and the consequences of what we put into the world. We partner with ambitious organizations to make change clear, meaningful, and enduring. xo, XXIX
Work with us
Are you interested in contracting / freelancing / permalancing with XXIX, Sanctuary Computer, Index or another garden3d project? We pay as generously as our client agreements allow, and we award our longer staying contributors with profit share & (eventually) worker ownership. You can join the network by filling out the form below!
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