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Magic Leap

A refreshed brand and relaunched site for Magic Leap, innovators in AR technology.

A render of the Magic Leap headset, showing the front optical panel and sensors and a black band receeding in the background.

Brief

Relaunch the new Magic Leap brand with a marketing site that positions the company as a visionary, design-led organization.

Solution

We partnered with Magic Leap’s brand team on a website redesign and replatforming, pushing the brand language into an evolved system for web design.
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The brutalist design system expresses a generative, dynamic relationship between humans and technology. Powered by a hardworking CMS, the site’s technical and visual architecture enable the Magic Leap team to remain agile and adaptable in the growing XR market.

BRIEF

Relaunch the new Magic Leap brand with a marketing site that positions the company as a visionary, design-led organization.

SOLUTION

We partnered with Magic Leap’s brand team on a website redesign and replatforming, pushing the brand language into an evolved system for web design.
</br>
The brutalist design system expresses a generative, dynamic relationship between humans and technology. Powered by a hardworking CMS, the site’s technical and visual architecture enable the Magic Leap team to remain agile and adaptable in the growing XR market.

A render of the Magic Leap headset, showing the front optical panel and sensors and a black band receeding in the background.
A wireframe view of the Magic Leap device with a yellow label reading "Stay where the work is"."
A gridded view of warious screenshots of styled text against grey and white backgrounds.
Large stylistic statistics showcasing font features.
The Magic Leap headset sitting on a desk surrounded by gridded paper.