Dropbox
A website for Dropbox’s visual identity.
Brief
Create a website that embodies the full potential of Dropbox’s visual identity.
Solution
Rather than a traditional editorial layout, we let the identity drive the site itself. We took Dropbox’s “co-creation” brand idea, two halves forming a whole, and used it as the underlying grid logic. Interacting with any block splits the grid open to reveal the underlying type and colour system at work.
