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Twenty Nine

Brief

IBM’s event design team needed to create a guide with thinking and tactical information about their process as a top level IBM Design discipline destination site.

Solution

Working closely with the IBM Event Design team we developed a content strategy and helped their design team translate their three dimensional thinking into a two dimensional website.

Cover for IBM Event Design showing an abstract exploded view of an event room
An IBM punch card next to a photo of an event wall using the same dot pattern as a texture.
Three mobile screens from the IBM Event Design site showing a textured hero, an icon, and a Gallery section.
Diagram of the IBM Event Design site’s grid system, showing column structures across page templates.
IBM Event Design content page on desktop showing a structured grid of editorial blocks.
Photo of a man silhouetted in front of a large screen showing an IBM Think brand video of colorful particles.

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