Modern Life
Brand, art direction, web, and digital product design for Modern Life, an insurance agency for the future.
Brief
Launch a brand platform, identity system, visual language, and MVP digital product for a newly-formed, tech-enabled life insurance brokerage.
Solution
Life insurance advisors provide an invaluable service to their clients by simplifying the highly consequential yet convoluted process of purchasing the life insurance coverage needed to protect what matters most — in fact, 90% of life insurance policies are bought through advisors.
A big theme we centered on with the Modern Life team was the potential for beauty and good design to bring humanity to complex or inefficient processes. To support this relationship-driven experience, we positioned Modern Life as a people-centered brand flexible to the needs and priorities of advisors and their end clients alike.
Brief
Launch a brand platform, identity system, visual language, and MVP digital product for a newly-formed, tech-enabled life insurance brokerage.
Solution
Life insurance advisors provide an invaluable service to their clients by simplifying the highly consequential yet convoluted process of purchasing the life insurance coverage needed to protect what matters most — in fact, 90% of life insurance policies are bought through advisors.
A big theme we centered on with the Modern Life team was the potential for beauty and good design to bring humanity to complex or inefficient processes. To support this relationship-driven experience, we positioned Modern Life as a people-centered brand flexible to the needs and priorities of advisors and their end clients alike.
Historically, insurance policies used a framed motif to depict scenes of what you were insuring against.
Instead, we envisioned these portals as hopeful windows into modern lives.
