Gnosis Chain
Visual identity system for Chain, an Ethereum compatible chain by Gnosis.
Brief
Four-week brand identity and art direction sprint for Gnosis Chain, an Ethereum-compatible blockchain and sub-brand from Gnosis.
Solution
The brand system we created communicates constant evolution and a futuristic viewpoint to express Gnosis Chain’s offering as a new, more sustainable way to access Ethereum technology.
Our art direction for the project drew reference from the Solarpunk movement. We approached it in two ways. The first was the creation of a library of licensed imagery. The second was a tool that allowed their team to combine these images using AI to create an infinite array of uncanny futuristic visions.
We developed a graphic toolkit to represent the chain. This is then used to link imagery together in a multitude of ways. Our color palette was inspired by 80s sci-fi literature. We also created a custom icon toolkit that could be used to visualize specific product features.
Brief
Four-week brand identity and art direction sprint for Gnosis Chain, an Ethereum-compatible blockchain and sub-brand from Gnosis.
Solution
The brand system we created communicates constant evolution and a futuristic viewpoint to express Gnosis Chain’s offering as a new, more sustainable way to access Ethereum technology.
Our art direction for the project drew reference from the Solarpunk movement. We approached it in two ways. The first was the creation of a library of licensed imagery. The second was a tool that allowed their team to combine these images using AI to create an infinite array of uncanny futuristic visions.
We developed a graphic toolkit to represent the chain. This is then used to link imagery together in a multitude of ways. Our color palette was inspired by 80s sci-fi literature. We also created a custom icon toolkit that could be used to visualize specific product features.
