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Aplós

A digital design system and e-commerce site for a new kind of non-alcoholic beverage.

Organic shape made up of smaller elements in front of bubbles moving through liquid.

Brief

Create an elevated digital experience and flexible e-commerce solution that can adapt to the evolving needs of Aplós and the growing audience for non-alcoholic drinks.

Solution

The site evokes natural luxury. Influenced by an editorial balance between expansive and intimate photography, the layouts invite the curious to sit, stay a while, and consider something new.

Brief

Create an elevated digital experience and flexible e-commerce solution that can adapt to the evolving needs of Aplós and the growing audience for non-alcoholic drinks.

Solution

The site evokes natural luxury. Influenced by an editorial balance between expansive and intimate photography, the layouts invite the curious to sit, stay a while, and consider something new.

Organic shape made up of smaller elements in front of bubbles moving through liquid.
A layout with very large and small text showing the difference of scale within the type system.
A layout shows an expanding table of recipes on the left, and a photo of a cocktail surrounded lychees on the right.
Two people in white shirts and khakis hula-hooping against a blue sky.
A cocktail surrounded by bartenders tools and ingredients.