Aida

Branding, packaging and website for the creative modern food brand Aida.

Brief

Create a modern food brand that stands out as well on the shelf and as it does on-screen.

Solution

Ingredients are an important part of the food that Aida creates. We used the recipes of the products to create the patterns used on the packaging. This then carried over into the site and other extensions of the brand.

Brief

Create a modern food brand that stands out as well on the shelf and as it does on-screen.

Solution

Aida patterns — Aida’s products are very ingredient-focused and we made this the focus of the identity. We made patterns that are visual representations of the ingredients of each individual product. These patterns are then used for the packaging and other elements in the brand.

The mark that we created references the shelves of a pantry. Each of the "shelves" is modular so it can adapt to different orientations and applications.