Mac Miller: Swimming
An website experience to celebrate 5 years of Mac Miller's 2018 album, Swimming.
Brief
Create an experiential microsite to celebrate the 5 year anniversary of Mac Miller’s 2018 album, Swimming.
Solution
Inspired by the album’s design and past visuals from Mac’s archive, the website allows fans to input their name and location to be projected onto the clouds. Fans can enter the experience and listen to the album in full while they fly through the clouds, see other fans’ names float by, and share the experience by dedicating a song to a friend.
Brief
Create an experiential microsite to celebrate the 5 year anniversary of Mac Miller’s 2018 album, Swimming.
Solution
Inspired by the album’s design and past visuals from Mac’s archive, the website allows fans to input their name and location to be projected onto the clouds. Fans can enter the experience and listen to the album in full while they fly through the clouds, see other fans’ names float by, and share the experience by dedicating a song to a friend.
