Mirror
Brief
What does a technology-enabled fitness mirror do? How does it work? How do you interact with it? How do we create content for it? No one has ever made anything like this – what should it be?
Solution
We concepted with the Mirror team to create an entirely new category in the fitness world and helped them work through everything from interaction models and product design to direction on shooting instructors for this surface. The product was eventually acquired by Lululemon for $500m.
BRIEF
What does a technology-enabled fitness mirror do? How does it work? How do you interact with it? How do we create content for it? No one has ever made anything like this – what should it be?
SOLUTION
We concepted with the Mirror team to create an entirely new category in the fitness world and helped them work through everything from interaction models and product design to direction on shooting instructors for this surface. The product was eventually acquired by Lululemon for $500m.
### 1 – Concepting
To kick off the project Brynn, the founder of Mirror, shared this drawing of her vision for the product. This was the very first kernel of the idea for the mirror.
We did a series of workshops to get to greater levels of fidelity on the Mirror experience. These dove into the core user principles of the product: convenience, motivation, and community. While also keeping the future technical constraints in mind.
User journeys needed be thought of across the device and phone.
The unique form was a key factor in the interface design.
