Rootine
Visual identity, website and dashboard interface for early-stage brand Rootine focused on cellular nutrition.
Brief
Rootine approached us to help them re-imagine their existing brand and website to better reflect their strategic positioning. They wanted to make it clear that they were an entirely new type of health company, one that focuses on cellular health through science-backed personalized nutrition. Their mission is to help people perform at their best, every day.
Solution
Inspired by the form of the hero product, the microbead, and human cells, we created a scaleable system that could illustrate all key parts of their brand. Guided by a simple formula: test, take & track we tell the story of the Rootine process from rigorous biometric testing, to taking the personalised supplement, and tracking users health data and progress.
Brief
Rootine approached us to help them re-imagine their existing brand and website to better reflect their strategic positioning. They wanted to make it clear that they were an entirely new type of health company, one that focuses on cellular health through science-backed personalized nutrition. Their mission is to help people perform at their best, every day.
Solution
Inspired by the form of the hero product, the microbead, and human cells, we created a scaleable system that could illustrate all key parts of their brand. Guided by a simple formula: test, take & track we tell the story of the Rootine process from rigorous biometric testing, to taking the personalised supplement, and tracking users health data and progress.
The website allows users to access scientific studies and editorial content about the product and its benefits, order tests and track their progress through the dashboard.
