Youswim
An eCommerce website for Youswim that sells bathing suits designed to adapt with you and your body through life’s changes.
Brief
To refresh the Youswim brand and build a new website that supported their size expansion, now supporting US sizes 2–24 in just two endlessly adaptable swimsuit sizes.
Solution
Made with a famously flexible ribbed fabric, Youswim’s suits are designed to adapt with you and your body through life’s changes. We leveraged motion to represent change over time, adding the shifting gradient and expressive variable type treatments to their elevated approach to art direction. We tied it all together with a custom, variable logo.
For their e-commerce platform built on Shopify, we embraced Youswim’s limited product line by creating a unique and highly visual filtering system that emphasizes the collection’s flexibility.
BRIEF
To refresh the Youswim brand and build a new website that supported their size expansion, now supporting US sizes 2–24 in just two endlessly adaptable swimsuit sizes.
SOLUTION
Made with a famously flexible ribbed fabric, Youswim’s suits are designed to adapt with you and your body through life’s changes. We leveraged motion to represent change over time, adding the shifting gradient and expressive variable type treatments to their elevated approach to art direction. We tied it all together with a custom, variable logo.
For their e-commerce platform built on Shopify, we embraced Youswim’s limited product line by creating a unique and highly visual filtering system that emphasizes the collection’s flexibility.
