Arena
Brand, Campaign and Product Design for Arena AI
Brief
A strategic refresh of Arena’s brand to showcase their AI-native products that redefine real-world operations in sales and advanced manufacturing.
They needed strategy and design support for the go-to-market launch of a product suite designed to bridge the gap between executives and frontline team members. Improving people’s lives rather than replacing them.
Solution
Working with Arena’s marketing team, we built a motion-first brand identity from the ground up, directly addressing their audience’s need for holistic strategies and the tools to action them. Reshaping the physical world.
To support their repositioning, we developed a video campaign for their flagship product, transforming the complexities of an AI-enhanced sales process into a compelling, human-centric narrative.
We collaborated with Arena’s product team to ensure their brand was cohesive across both their desktop and mobile app with a specific focus on ensuring its AI integration felt streamlined and intuitive.
