Arena
Brand, Campaign and Product Design for Arena AI
Brief
A strategic refresh of Arena’s brand to showcase their AI-native products that redefine real-world operations in sales and advanced manufacturing.
They needed strategy and design support for the go-to-market launch of a product suite designed to bridge the gap between executives and frontline team members. Improving peoples lives rather than replacing them.
Solution
We partnered closely with Arena’s marketing team to build a motion-first brand identity from the ground up, directly addressing their audience's need for holistic strategies and the tools to action them – reshaping the physical world.
To support their repositioning, we developed a video campaign for their flagship product, transforming the complexities of an AI-enhanced sales process into a compelling, human-centric narrative.
We collaborated with Arena’s product team to ensure their brand was cohesive across both their desktop and mobile app with a specific focus on ensuring it’s AI integration felt streamlined and intuitive.
Brief
A strategic refresh of Arena’s brand to showcase their AI-native products that redefine real-world operations in sales and advanced manufacturing.
They needed strategy and design support for the go-to-market launch of a product suite designed to bridge the gap between executives and frontline team members. Improving peoples lives rather than replacing them.
Solution
We partnered closely with Arena’s marketing team to build a motion-first brand identity from the ground up, directly addressing their audience's need for holistic strategies and the tools to action them – reshaping the physical world.
To support their repositioning, we developed a video campaign for their flagship product, transforming the complexities of an AI-enhanced sales process into a compelling, human-centric narrative.
We collaborated with Arena’s product team to ensure their brand was cohesive across both their desktop and mobile app with a specific focus on ensuring it’s AI integration felt streamlined and intuitive.
