Geneva
A website and brand identity for Geneva, a chat app centered around connecting communities wherever they are.
Brief
A strategic refresh of the brand, and a new marketing site to promote discoverability and exploration on the Geneva app.
Solution
Geneva’s audience is made up of many culturally rich and fruitful communities. To highlight that, we developed a new brand design system that consisted of an expansive typographic approach, a toolkit of stickers that call back to the app’s UI, and guidance on how to hero and elevate user-submitted content.
Through developing the brand system, we designed an expressive website experience that brought individuals and groups on Geneva to the forefront.
