Mac Miller
Brief
Mac Miller's legacy is larger than life. We were tasked with making home for it, by creating a website that told his story, gave background into each of his releases, shared songs and images, and created a place for fans to share and remember.
Solution
We designed an archival website that led with a timeline of Mac’s career that branched into hubs for each of his major releases. Videos, photos, and music are organized in a large directory and accessible from many entry points, allowing his team to make connections between projects and his larger story. We incorporated interactive elements for fans to engage with, such as bespoke audio and video players, a message board, and calendar of key dates to look back on.
Brief
Mac Miller's legacy is larger than life. We were tasked with making home for it, by creating a website that told his story, gave background into each of his releases, shared songs and images, and created a place for fans to share and remember.
Solution
We designed an archival website that led with a timeline of Mac’s career that branched into hubs for each of his major releases. Videos, photos, and music are organized in a large directory and accessible from many entry points, allowing his team to make connections between projects and his larger story. We incorporated interactive elements for fans to engage with, such as bespoke audio and video players, a message board, and calendar of key dates to look back on.
